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Certain Devices Affected YouTube Shows More Non-Skippable Ads

YouTube is changing its advertising model on smart TVs. In the future, 30-second ads that cannot be skipped will run more frequently.
Until 2019, YouTube had a messaging feature. The company now plans to revive it.

In the App YouTube Brings Back Useful Feature

In a new "experiment," YouTube is testing direct messages that allow users to communicate directly, separate from the comments section.
YouTube Ads on TV to Appear Less Frequently but Last Longer

With Video Commentary What's Changing in YouTube Advertising

YouTube has implemented significant changes in how ads are displayed on TV. Both the frequency and duration have been adjusted.
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