March 11, 2026, 5:12 pm | Read time: 3 minutes
The AI offensive in–or rather on–Hollywood continues. Tools and techniques supported by artificial intelligence are increasingly pushing into the production of films and series, and creatives are increasingly worried about their jobs. At the end of 2025, Tilly Norwood’s revelation caused a shocked murmur in the dream factory. She is a fully computer-generated person with star ambitions. Now she is in the spotlight for the first time in a music video.
Tilly Norwood with First Music Video
As the U.S. trade magazine “The Hollywood Reporter” reports, the “actress” Tilly Norwood has released her first music video. The song is called “Take The Lead,” and according to an introductory note, the project was carried out by 18 real people: including production and costume designers, prompters, editors, and even an actor.
For the video, the company responsible for Norwood, Particle 6, used the music AI Suno and other tools. Additionally, Particle-6 CEO and Norwood creator Eline van der Velden reportedly recorded the performance herself using motion-capture technology to serve as a foundation.
For van der Velden, it is clear that the latter, in particular, ensures that despite the use of AI, one comes closer to true acting craft. She also emphasizes: “Even with brilliant new technology, it is important to stress that great AI content does not emerge at the push of a button–it always requires good ideas, taste, clear direction, judgment, and time. In other words, humans remain at the center.”
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Much Mockery and Anger for Tilly Norwood
Van der Velden can currently say what she wants. If you look at the comments under the video, it becomes clear that the vast majority of people do not want to be convinced by AI. That someone is “disgusted and angry” at the same time is still a fairly harmless and down-to-earth expression. Elsewhere, such a project is considered “immoral” and “offensive.”
Another important question: “Why watch this when you could instead watch a real artist and help them earn a living?” Others get more creative in their reactions or point to other issues: “Skynet’s war cry is a pop song,” wrote one user, referencing the “Terminator” films and the AI responsible for the machine uprising.
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“AI Propaganda”
Others emphasize that Norwood’s claim to be “human” is a lie and that a lot of water was likely used to create the video. Additionally, the text is considered outright AI propaganda and is “creepy”: “Don’t stay out, don’t fall behind / Build your own, then you’ll be free,” sing the beautifully designed bits and bytes.
As of now (March 11, 2026, 4:21 p.m.), the video has reached about 32,300 views and has garnered 230 likes. The number of thumbs down is not visible but is likely much higher. Currently, it does not look like Tilly Norwood will gain many new fans with her music video. However, Particle 6 has much more planned for her: a “Tilly-verse” is reportedly in the works–a world where only AI characters “live, interact, and work” with each other.