September 25, 2026, 6:57 am | Read time: 3 minutes
With the “Muse Charm,” Meta is launching a digital companion that packs artificial intelligence into a handy format. The concept is reminiscent of the Tamagotchi but is intended to do much more than a virtual pet.
An AI Character Instead of a Virtual Pet
At the Connect developer conference, Meta introduced the “Muse Charm,” a small device with its own screen and integrated AI. The focus is on the digital figure “Muse,” which is permanently displayed on the OLED touchscreen and is meant to serve as a personal companion.
Users can customize the virtual figure according to their preferences, changing features such as appearance, clothing, or voice. The device can be worn on the wrist, attached to a bag, or simply carried in a pocket. Meta does not classify the “Muse Charm” as a traditional wearable but refers to it as a “Holdable”—a product designed to be frequently handled to interact with the AI. A special feature: When two device owners meet, their digital characters can connect and interact with each other.
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Extensive Technology in a Small Space
Although the “Muse Charm” requires little space, Meta integrates numerous functions. Features include a 5G modem, front and rear cameras, microphones, speakers, a USB-C port, and a fingerprint sensor. The permanent cellular connection is intended to ensure that the AI remains accessible even without Wi-Fi.
The cameras are not only for taking photos and videos. They provide the AI with information about the surroundings, allowing “Muse” to identify objects, assess situations, and offer appropriate advice. Making phone calls with the device is not possible. However, users need an Android smartphone or iPhone for setup and synchronization with the Muse app.
From Concept to Market Readiness in Record Time
According to Meta, the market launch was originally planned for 2027. However, company CEO Mark Zuckerberg pushed for a much faster implementation. As a result, the product was developed in about nine months and reached series production much earlier than planned.
The project received support from former Apple designers Alan Dye and Billy Sorrentino, who joined Meta at the end of 2025. They contributed to both the hardware design and the development of the virtual figure. Meta has not yet announced a sales price. However, observers expect the “Muse Charm” to be priced similarly to current smartwatches.