October 21, 2025, 3:33 pm | Read time: 2 minutes
After the slim Galaxy S25 Edge turned out to be a failure, many observers predicted a similar fate for the iPhone Air. Now, this fear seems to be coming true.
The iPhone Air was the dazzling star of the big iPhone 17 presentation in September 2025. As the only new model in the lineup, the extremely thin smartphone with a Pro processor and Spark camera initially caused a stir. But the initial excitement seems to have quickly faded. According to “Macrumors,” Apple is reportedly significantly reducing the production of the iPhone Air after less than a month on the market, based on information from the Japanese investment firm “Mizuho Securities.” It is said that around one million fewer devices will be manufactured in 2025 than originally planned.
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Weak Demand Like the Galaxy S25 Edge
The development is hardly surprising. After Samsung’s poor performance with the similarly designed Galaxy S25 Edge, the success prospects of the iPhone Air were considered questionable. The Samsung model also featured a particularly thin casing but failed to impress further, and its high price made it unattractive to many customers. Demand was so low that Samsung allegedly decided not to continue the Edge series.
Whether Apple faces the same fate remains uncertain. Analyst Ming-Chi Kuo stated in May 2025 that Apple plans to keep the iPhone Air for at least three model cycles. So, it’s possible the company will give its ultra-thin iPhone another chance.
Strong Demand for Other iPhone 17 Models
Apart from the iPhone Air, things are apparently going well for Apple. According to “Mizuho Securities,” the iPhone 17 Pro and the iPhone 17 Pro Max are selling better than their predecessors. Production numbers have reportedly been increased by two million devices each. The regular iPhone 17 is particularly successful, selling significantly better than the iPhone 16. Overall, Apple is said to have raised the planned annual production of the entire iPhone 17 series from 88 to 94 million units.