June 16, 2024, 3:02 pm | Read time: 3 minutes
Many people know Apple more for its hardware–especially the iPhone. However, for some time now, the company has also been running its own streaming service with Apple TV. But what does the service offer in terms of content and technology, and at what price?
The Apple TV streaming service is significantly smaller compared to many of its competitors such as Netflix or Disney+. However, in the U.S., the platform enjoys remarkable popularity, which is also beginning to emerge in other regions. TECHBOOK reveals what Apple TV has to offer, providing an overview of content, subscription models, and other essential information.
What Does the Streaming Service Offer Its Users?
Apple’s video-on-demand service has been available since 2019. From the start, Apple focused on seamless integration within its own ecosystem. However, there was also an app available to use the service on other devices.
Apple has pursued a clear strategy from the outset. They invested a significant amount of money right from the start and worked almost exclusively with big names for their initial original productions–both in front of and behind the camera. Apple TV has remained true to this concept to this day. The service primarily shines with high-quality, critically acclaimed films and series. The audience also rates most of the provider’s productions as good to very good.
Subscriptions and Prices at Apple TV
A key component of Apple TV’s success is its comparatively low price. For a long time, the service cost only 4.99 euros per month. Admittedly, users receive a reduced range of content in terms of sheer volume. However, it has always been known for being curated and high-quality, offering many exclusive titles.
Unlike other providers, Apple’s streaming service offers only a single subscription. This now costs 9.99 euros per month. While this is more expensive than the ad-supported rates of competitors, Apple TV still offers an ad-free experience. Additionally, up to six simultaneous streams are possible, and both video and audio quality are high.
Here are all the details of the subscription at a glance.
A trial subscription is occasionally available for those who purchase an Apple device. This typically lasts three months and is free. Afterward, the regular price applies.
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Payment Methods, Availability, and Offers
For those who have decided on an Apple TV subscription, the following payment options are currently available:
- Apple Pay
- Credit card
- PayPal
- Apple Gift Cards
- Apple account balance
After initially being somewhat limited, the streaming service is now available via an app on almost all devices. These include smart TVs from Samsung, LG, or Sony. Additionally, the service can be accessed via Fire TV, Google TV, PlayStation, and Xbox.
How to Cancel Apple TV
If you decide you’d rather cancel Apple TV, here’s how to proceed:
- Visit tv.apple.com and log in.
- Go to your “Settings” via the account icon.
- Find the “Subscriptions” section. Click on “Manage” and then “Cancel Subscription.”
Alternatively, you can also cancel the subscription through the iPhone settings or the account settings on a Mac that uses the same Apple ID.