June 16, 2024, 3:02 pm | Read time: 3 minutes
Many people know Apple primarily for its hardware–especially the iPhone. However, the company has been operating its own streaming service, Apple TV, for some time now. But what does the service offer in terms of content and technology, and at what price?
The Apple TV streaming service is considerably smaller compared to many of its competitors, such as Netflix or Disney+. Yet, in the U.S., the platform enjoys remarkable popularity, which is also beginning to emerge here. TECHBOOK reveals what Apple TV has to offer, providing an overview of content, subscription models, and other essential information.
What Does the Streaming Service Offer Its Users?
Apple’s video-on-demand service has been available since 2019. From the start, Apple focused on seamless integration within its own ecosystem. However, there was also an app to use the service on other devices.
Apple pursued a clear strategy from the outset. They invested significant funds and collaborated almost exclusively with big names for their initial original productions–both in front of and behind the camera. Apple TV has remained true to this concept. The service primarily shines with high-quality, critically acclaimed films and series. Audiences also rate most of the provider’s productions as good to very good.
Subscriptions and Prices at Apple TV
A key component of Apple TV’s success is its comparatively low price. For a long time, the service cost only 4.99 euros per month. Admittedly, users receive a reduced offering in terms of sheer volume. However, it consistently has a reputation for being curated and high-quality, offering many exclusive contents.
Unlike other providers, Apple’s streaming service offers only a single subscription. This now costs 9.99 euros per month. While this is more expensive than the ad-supported plans of competitors, Apple TV still has no ads. Additionally, up to six simultaneous streams are possible, and both video and audio quality are high.
Here are all the details of the subscription at a glance.
A trial subscription is occasionally available for those who purchase an Apple device. This typically lasts three months and is free. Afterward, the regular price applies.
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Payment Methods, Availability, and Offers
Those who have decided on an Apple TV subscription currently have the following payment options available:
- Apple Pay
- Credit card
- PayPal
- Apple Gift Cards
- Apple account balance
After initially limited availability, the streaming service is now accessible via app on nearly all devices. These include smart TVs from Samsung, LG, or Sony, as well as access via Fire TV, Google TV, PlayStation, and Xbox.
How to Cancel Apple TV
If you’ve decided to cancel Apple TV, here’s how to proceed:
- Visit tv.apple.com and log in.
- Go to your “Settings” via the account icon.
- Find the “Subscriptions” section. Click “Manage” and then “Cancel Subscription.”
Alternatively, you can also cancel the subscription through the iPhone settings or the account settings of a Mac that uses the same Apple ID.