August 19, 2026, 1:46 pm | Read time: 3 minutes
Amazon is introducing a new feature for many products that makes price trends from the past weeks and months visible. By clicking the “Price History” button, users can track how an item’s price has changed over a longer period. The goal is to make price advantages more recognizable and to simplify the assessment of current offers.
Price Trends Directly on the Product Page
With the new price history, Amazon shows the development of a product’s price over the past 30 days, three months, or even an entire year, depending on availability. This allows users to determine whether a current offer price is genuinely low or if the item was previously available at a similar price.
This feature provides additional guidance, especially for supposed bargains. Instead of just looking at the current price, users can see how it has developed over a longer period.
Rufus Provides the Price Data
The feature is based on Amazon’s AI assistant Rufus. This is noted by the tech magazine “mobiFlip.” The price history can be displayed directly on the respective product page or accessed via the chatbot.
Rufus can also highlight cheaper alternatives if a product is currently offered at a relatively high price. This provides users with additional information when selecting products.
Amazon to Let Alexa Shop for Customers in the Future
Save Money Instantly on Amazon With This Free Tool
Helpful Before Major Discount Events
The new feature could be particularly interesting around sales events like Prime Day, Black Friday, or Cyber Week. The price history reveals whether a product was similarly priced before a discount event or if the price was raised shortly beforehand.
Also of interest: Twitch users must act–otherwise Amazon’s AI will step in
This allows for a better assessment of how attractive an offer truly is. At the same time, Amazon is addressing a frequently mentioned criticism. Many buyers have previously used external price comparison and monitoring services to track price developments. Amazon now offers some of this information directly on its platform.
External Price Services Remain Important
Despite the new feature, specialized price services may still remain relevant. They often offer longer price histories, more extensive analyses, or include prices from other retailers.
Those who want to compare offers across platforms often get a more comprehensive overview there. Additionally, the new Amazon feature is apparently not yet available everywhere. Currently, not all customers can see the price history on product pages.