iPhone 18 Pro Expected to Be Up to $300 More Expensive

Adrian Mühlroth

August 3, 2026, 4:07 pm | Read time: 3 minutes

Last year, Apple raised the prices for iPhone Pro models in the U.S. for the first time since 2017. But just a year later, another price increase is already on the horizon. The reason is the skyrocketing costs for key components–especially memory and processor chips. Europe is unlikely to be spared from this.

iPhone 18 Pro and 18 Pro Max up to $300 More Expensive

The information comes from well-known analyst Jeff Pu of GF Securities. On X (formerly Twitter), Pu writes that rising prices for the iPhone 18 Pro and 18 Pro Max could lead to uncertainties in demand.

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The reason for this is higher costs for both models, which Apple incurs mainly due to the ongoing shortage and high prices of memory chips. The switch to the 2-nanometer manufacturing process for the A20 Pro chip in the smartphones also makes them more expensive. Apple could pass the higher costs on to customers with a price increase of between $200 and $300.

Model	Current	+200 USD	+300 USD
iPhone 18 Pro	$999 (iPhone 17 Pro)	$1,199	$1,299
iPhone 18 Pro Max	$1,199 (iPhone 17 Pro Max)	$1,399	$1,499

At the end of June, Apple had already significantly increased prices for iPads, Macs, and other devices. The MacBook Pro 16-inch now costs 400 euros more than before, starting at 3,399 euros. Even the recently introduced entry-level laptop MacBook Neo rose by 100 euros to 799 euros. The MacBook Air 13-inch was hit particularly hard, now costing 1,399 euros instead of 1,199 euros–an increase of more than 15 percent.

Several hundred euros in some cases Shock at Apple! How Expensive MacBooks and iPads Will Be

Apple is likely to set a high price for its first foldable device.

"Ultra" Price New iPhone Could Be Super Expensive

Higher Prices in Europe Too?

In the U.S., Apple raised the prices for Pro models last year for the first time since 2017. From iPhone X to iPhone 16 Pro, the company consistently charged $999–with the iPhone 17 Pro, the entry price rose by $100 to $1,099. Another increase of $200 to $300 would bring the Pro models to the price level that has long been standard in many European countries, including Germany.

Here, the iPhone 17 Pro costs 1,299 euros, and the 17 Pro Max is priced at 1,449 euros. Given the current market situation, customers in Europe and other parts of the world must brace for further adjustments in the iPhone 18 Pro and 18 Pro Max prices, despite already higher prices than in the U.S.

Also interesting: What new devices does Apple have in the pipeline?

Cook Silent on Prices

During the investor conference on quarterly figures at the end of July, outgoing Apple CEO Tim Cook did not comment on whether the company will raise prices for the upcoming iPhone generation. At the same conference, Cook announced that a subscription might be required for the full use of Siri in the future.

Regardless of the iPhone 18 Pro and 18 Pro Max, Apple is set to enter a new price category for smartphones: foldables. The foldable iPhone, referred to as iPhone Ultra, is expected to be the first to break the $2,000 barrier. In Germany, this threshold has long been surpassed, with the iPhone 17 Pro Max with 2 terabytes of storage currently costing 2,449 euros. The iPhone Ultra is therefore likely to cost around 2,500 euros in Germany.

This article is a machine translation of the original German version of TECHBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@techbook.de.