November 14, 2025, 11:28 am | Read time: 3 minutes
Disney plans a comprehensive realignment of its streaming service Disney+. In the future, subscribers will be able to create their own short videos using artificial intelligence—incorporating Disney content. A gaming division is also planned.
Disney+ is set to transform into a versatile experience portal, significantly differentiating itself from the traditional video subscription model. In a conference call presenting the latest quarterly figures, CEO Bob Iger announced what media reports agree are the biggest changes since the service launched at the end of 2019.
Disney+ to Become an Interactive Platform with AI
A central component of the plans, according to Variety, is the introduction of AI-based tools that allow subscribers to create their own short videos. Content from the Disney catalog, including movies and series, will be integrated. The goal, according to Iger, is to create a “much more intense experience.”
However, it remains unclear under what conditions the created content can be shared or viewed. Disney also emphasizes that there will be guidelines on how the material can be used to protect intellectual property.
The technical implementation is being carried out in collaboration with various AI companies. Which companies are specifically involved is currently unknown. According to Disney, protecting its own intellectual property is a top priority at every step. The company has already taken legal action against AI firms like Midjourney and MiniMax, accusing them of copyright infringement.
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New Gaming Content Also Planned
In addition to the AI videos that subscribers can create themselves, Disney plans to integrate game-like features. This is based on a $1.5 billion investment in Epic Games, according to the Hollywood Reporter. While the focus of this partnership is initially on developing new games on the Fortnite platform, game content is also expected to be incorporated into Disney+.
Details on this have not yet been released. However, Iger sees “enormous opportunities for games” and wants to use the new technology to further engage users in the Disney universe.
One thing is certain: With the planned changes, Disney+ will become significantly more interactive. Users will be able to create their own short videos with well-known Disney characters and access playful features in the future. How well this will be received by customers remains to be seen. Competitor Netflix, for example, has been offering games on its platform at no extra cost since 2021—with mixed success. Despite rising download numbers, Netflix games remain a niche product.
This Advantage Disney+ Has in Gaming
Compared to Netflix, Disney+ can leverage its immensely strong brands like Marvel, Star Wars, and Pixar. These could have a significantly greater appeal as game brands than many of Netflix’s existing titles. If Disney+ offers exclusive games based on these franchises and closely integrates them with the rest of the streaming experience (such as through rewards, bonus content, or story links between series and games), the concept could be more successful than Netflix’s.
However, the central challenge remains the same: Streaming platforms are primarily used for watching films and series—the audience expects entertainment to watch, not to play. For gaming to truly succeed on platforms like Netflix or Disney+, there needs to be clear content and technical integration, such as cloud gaming directly on TVs or seamless transitions between film and game. If successful, such offerings could usher in a new chapter of interactive entertainment in the future—currently, they are still more of an experiment than a mass phenomenon.