Amazon Prime Video Partially Withdraws AI-Dubbed Voices

December 5, 2025, 7:03 am | Read time: 3 minutes

More and more companies are investing in projects with artificial intelligence, including in the entertainment industry. However, while corporate leaders often expect more efficiency and cost savings, audiences frequently respond with strong opposition. Amazon experienced this firsthand when it used AI-generated dubbing voices on Prime Video.

Prime Video Backtracks on AI Dubbing Voices

Amazon’s extensive streaming offerings include popular animes such as “Banana Fish,” “No Game No Life Zero,” and “Vinland Saga,” as well as the lesser-known series “pet.” Until recently, these titles had no English or Spanish dubbing on Amazon. Therefore, they received AI-generated dubbing voices on Prime Video, labeled as “AI beta.”

Amazon announced its use of AI-generated voices in a press release back in March of this year. Until now, it hasn’t attracted much attention. However, films and series with passionate fan bases can provoke a much stronger reaction.

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As reported by sources such as “Anime Corner,” Amazon has since removed the AI dubbing from some of the mentioned titles. Fans of the films and series, as well as creatives, have voiced their displeasure.

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AI Voices Deemed “Disrespectful”

The artificial dubbing was reportedly of poor quality, sometimes referred to as “AI mush.” Beyond that, many are troubled by the decision to replace human involvement with machines. The industry association National Association of Voice Actors (NAVA) stated that many find the use “insulting” and “disrespectful.”

Some well-known voice actors like Daman Mills and Damien Haas went a step further and even canceled their Amazon Prime subscriptions. Haas called for a boycott: “Vote with your dollar—that’s the only way they’ll listen.”

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Confusion Among Fans

Mills added, “You don’t want to pay me? I don’t want to pay you.” Particularly frustrating for fans: As some pointed out on social media, the use of AI dubbing voices on Prime Video is especially perplexing because some of the affected anime already have professional, human dubbing available.

These are available on other platforms such as Crunchyroll or Netflix. Why Amazon doesn’t have them is unclear. Possible licensing issues are suspected. Additionally, it’s not entirely clear how consistently the online retail giant is responding to the criticism. As “Anime Corner” noted, as of December 1, 2026, some English AI audio tracks had disappeared, but the Spanish ones had not. And for “pet,” the English AI dubbing was still present.

We at TECHBOOK have asked Amazon for a statement on the issue and inquired about their future approach to AI-generated dubbing. A response has yet to be received.

This article is a machine translation of the original German version of TECHBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@techbook.de.