October 10, 2025, 3:50 pm | Read time: 2 minutes
Netflix aims to broadcast the Champions League starting in 2027. UEFA has adjusted its bidding process to allow new players like Netflix to bid centrally for multiple countries. Fans should prepare for new subscription combinations.
Netflix plans to broadcast the UEFA Champions League starting with the 2027/28 season. According to a report by the British “Times,” the streaming provider seeks to expand its presence in the live sports segment and break into the top tier of European soccer.
Netflix on the Path to Becoming a Sports Broadcaster
The streaming service has already gained some experience with live sports. Previous broadcasts include boxing exhibition matches, WWE, and NFL games. These attempts seem to have been successful, as Netflix now wants to expand its offerings to include high-profile soccer.
Recently, there was also news that Netflix is looking to secure rights to the English Premier League.
New Opportunities Through UEFA Reforms
UEFA has adjusted its bidding processes to allow more providers like Netflix to participate in the Champions League. In the future, companies can bid for multiple countries simultaneously, rather than focusing on individual markets. These changes also open new opportunities for other streamers like DAZN or Prime Video to acquire larger rights packages.
Additionally, UEFA is considering extending the contract terms from the current three years to up to six years. The current broadcasting rights expire in the summer of 2027, paving the way for new contract agreements.
Streaming Providers Showing the Champions League Starting in 2027
Disney+ to Stream Live Soccer in Germany Soon
Complex Bidding Process and Netflix’s Interest
The restructuring of rights allocation makes the bidding process more complex. It remains to be seen how the games will be divided and whether country-specific separations will remain. Sky Deutschland had previously shown interest in the rights but faces challenges following the planned sale to RTL Deutschland.
Netflix is interested in the rights package currently held by Prime Video. This package includes a weekly top match. It is still unclear whether Netflix will decide which game to broadcast in each country.
Impact on the Streaming Market
Netflix’s entry into the UEFA Champions League could significantly change the market for soccer streaming. After success with series, movies, and shows, the company is now venturing into Europe’s biggest sporting event. Fans may need to prepare for new subscription models to follow the games.