March 27, 2026, 5:39 pm | Read time: 3 minutes
Streaming is becoming increasingly expensive for many. Now Netflix is raising prices again in the U.S. This development is likely to be closely watched in Germany as well.
Streaming used to be much more affordable for many movie and series fans than it is today. Having multiple subscriptions simultaneously was often not a big issue. This has noticeably changed. The number of providers has increased, and monthly costs continue to rise. This fits the pattern of Netflix’s next price hike in the U.S. For users in Germany, this is particularly relevant because the U.S. market often serves as a model for pricing in other countries.
Netflix Will Soon Charge More in the U.S.
Netflix has yet to make an official announcement. However, the company’s new prices are already listed on its U.S. support pages. A spokesperson confirmed the increase to the U.S. website “Variety.com.” This means users in the U.S. will have to dig deeper into their pockets in the next billing cycle. The ad-supported subscription will cost $8.99 instead of $7.99 per month. The standard ad-free subscription will now be $19.99 instead of $17.99. The premium subscription with 4K resolution will rise from $24.99 to $26.99.
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All Three Subscription Models Are Affected
This price round affects all Netflix subscriptions. The cheapest model with ad interruptions will be one dollar more expensive. The standard and premium subscriptions will each increase by two dollars. The simultaneous increase of all models is likely to particularly annoy many users. Streaming services have been raising their prices more frequently for some time now. Netflix has already taken this path in Germany, where fees were last increased in April 2024. In the U.S., the previous adjustment was only about 14 months ago, yet another increase is already following.
Will Prices Soon Rise in Germany Too?
Netflix justifies the higher prices again with the improvement of the service and the quality of the entertainment offering. The text also states that the company is increasingly investing in sports rights and TV shows, which often play a smaller role for traditional movie and series fans.
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When asked by TECHBOOK, Netflix Germany remained vague. A spokesperson merely stated that a price increase in one market does not affect a price increase in another. However, this is not a clear reassurance. Since the last increase in Germany was longer ago than in the U.S. and prices here are still relatively moderate, users should keep an eye on the issue.