July 14, 2025, 3:17 pm | Read time: 3 minutes
Originally, Apple planned to launch a new smart home hub in the first half of this year. The iPad-like Home Hub is intended to expand the product range beyond HomePods. However, the most crucial requirement for the device–a capable AI assistant–is still missing.
Apple Continues to Work on Home Hub
Prior to the WWDC developer conference in June, rumors suggested that an additional operating system called homeOS might be released alongside iOS 26 and others. The predictions did not come true. However, it is considered certain that homeOS will form the basis for a completely new smart home device.
While the Home Hub is likely to have a tablet-like display, it will primarily be controlled by voice. According to Bloomberg reporter Mark Gurman, Apple initially expected to unveil the device later in 2025–possibly alongside the new iPhone 17 models. The device, codenamed J490, is already being tested at Apple HQ and in employees’ homes. A successor with additional sensors and a robotic arm is also in development.
Apple Is Developing an Entirely New Operating System
Apple Plans Smart Home Push With New Devices
Launch in the First Half of 2026?
A corresponding assistant is necessary for voice control. While Apple has Siri available, the voice assistant is currently simply not capable enough to manage a smart home hub.
Originally, a “new” Siri was supposed to be released in the spring along with iOS 18.4 or 18.5. However, the company postponed the launch to 2026 in early 2025. Therefore, we can expect a new smart home product from Apple next year.
In a recent Bloomberg report on new Apple products for 2026, reporter Gurman also touches on the topic of Home Hub. According to his information, new Siri features and the Home Hub could appear in the first half of 2026.
Siri Not Ready for Use in Apple’s Home Hub
Artificial intelligence is currently driving Apple into a corporate crisis. In September 2024, a new AI-powered “Smarter Siri” and one of the biggest innovations in iOS 18 were introduced alongside the iPhone 16 series. The assistant is supposed to better understand natural language and complex requests and provide answers based on users’ personal context. Apple also demonstrated how Siri operates apps for users and performs actions. However, no one has been able to actually try these features yet–no surprise, as they are not yet ready for use.
The best example of the smarter Siri’s functionality is a commercial featuring “The Last of Us” star Bella Ramsey, which Apple has since removed. In the video, Ramsey asks Siri for the name of a person she once met in a café, and the AI can retrieve the exact date and name of the person. However, the assistant is currently not capable of mastering such complex processes. In an internal meeting, the details of which Bloomberg has obtained, Siri department head Robby Walker reportedly stated that the missing Siri features might not be included in iOS 19. Walker described the situation as “ugly and embarrassing.”