October 12, 2026, 11:39 am | Read time: 3 minutes
Since May 2026, Amazon has offered the “About You” feature in the U.S. Users can see what information the online retailer has stored about them. The feature analyzes purchase history, product reviews, Alexa conversations, created lists, and search queries. The results are currently causing a stir on social networks, as many of the displayed data are surprisingly specific or simply absurd.
These Absurd Data Points Amazon Shows
A user named Megan Montgomery shared her results on the platform Threads, sparking a wave of reactions. Amazon had determined about her: “flat buttocks.” Other users reported similarly curious entries. For example, one customer was noted as “likes brunettes with muscles,” another “cannot keep real plants alive,” and a third is “not a big SpongeBob fan.” It gets more drastic with entries like “has no friends” or “gets a tired gray complexion from lack of sleep.”
Not all entries are bizarre. Some users found understandable statements like “systematically expands his tool collection,” “prefers high-performance computer components,” or “reads fantasy novels extensively.” A journalist learned Amazon considers him a “brain genius” who prefers “classical and intellectual literature” and “strategically buys books during major sales.” However, the system also claimed he “occasionally goes camping,” which he refuted: The last time he camped was at age 11. A comic artist was described as “Customer’s name is Shingo” after purchasing several volumes of “My Name Is Shingo.”
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What German Users Can Do
The “About You” feature is currently only available in the U.S. German users cannot access the overview. However, Amazon claims to collect data in Germany from purchase history, search queries, reviews, and lists to offer recommendations. German customers have clear options for action:
- Request GDPR Information: Users can request a data disclosure from Amazon.de for free. The company must respond within a month and disclose what personal data is stored. The request can be made informally via email or through the contact form.
- Adjust Privacy Settings: In the account settings under “Privacy Settings,” personalized advertising can be limited. Users can also specify which data Amazon may use for recommendations.
- Manage Purchase History: Individual items can be removed from the order history so they are no longer used for recommendations. The function is found under “My Account” and “My Orders.”
- Delete Alexa Recordings: Alexa users can view and delete their voice recordings in the Alexa app under “Settings” and “Alexa Privacy.”
Also interesting: Is this the craziest Alexa bug of the year?
How Data Collection Works
Amazon explains that data collection is intended to offer “high-quality and relevant recommendations.” The company analyzes what users buy, search for, review, and save in lists. For Alexa users, conversations with the shopping function are also included. The U.S. feature shows how detailed and sometimes absurd these automatic conclusions can be. Many U.S. users confirmed the accuracy of the data on social networks, even if the wording sometimes caused laughter.