Chinese Company Makes Takeover Offer for Media Markt & Saturn

Adrian Mühlroth

July 25, 2025, 10:02 am | Read time: 2 minutes

Talks have been ongoing for a long time, and now the negotiations could end in a multibillion-dollar deal. The Chinese e-commerce giant JD.com is seriously considering acquiring Media Markt and Saturn. However, an agreement has yet to be reached.

Billion-Dollar Offer for Media Markt Acquisition from China

Ceconomy AG, the parent company of Media Markt and Saturn, confirmed in a press release that it is in “advanced negotiations” with JD.com. The Chinese retail giant is considering offering the company’s shareholders 4.60 euros per common share. So far, however, the negotiating parties have not made any legally binding agreements. Therefore, it is uncertain whether the acquisition will actually take place.

TECHBOOK took a closer look at Ceconomy shares to determine the scale of the deal. Currently, the shares are trading at 4.24 euros, making JD.com’s offer seem quite generous. Based on information from Comdirect, the number of Ceconomy common shares is 485.22 million euros. At a value of 4.6 euros per share, this results in an acquisition offer of 2.23 billion euros—significantly above the current market capitalization of 2.05 billion euros.

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Media Markt Founding Family Still Involved

Media Markt was co-founded by Erich and Helga Kellerhals in 1979. In 1990, the company acquired its competitor Saturn. Since 2014, both brands have been consolidated under the MediaMarktSaturn Retail Group GmbH. The Kellerhals family, through their investment company Convergenta, currently holds about 30 percent of Ceconomy’s shares.

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Neither major shareholder Kellerhals nor smaller stakeholders like Meridian, Beisheim, and Freenet wanted to comment on the ongoing talks to the news service Reuters.

Acquisition Rumors for Media Markt and Saturn Not New

In the past, there have been repeated speculations about a possible involvement of Asian investors in Ceconomy. With the now publicly confirmed talks, a potential entry by JD.com is getting closer—provided the negotiations lead to an agreement.

With material from Reuters

This article is a machine translation of the original German version of TECHBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@techbook.de.