June 2, 2025, 12:13 pm | Read time: 2 minutes
According to a new report, Amazon has deleted numerous products. There’s a specific reason for this.
Amazon’s product offerings are unmatched in the international online shopping market: Until recently, there were reportedly around 74 billion products in its inventory. But that changed at the end of 2024, as Amazon allegedly deleted numerous products. The reason for this was said to be cost-cutting measures, affecting up to 24 billion items.
Amazon Deleted Products Due to Cloud Costs
This information comes from a new report by Business Insider, which allegedly gained insights into relevant company documents. The initiative is attributed to Amazon CEO Andy Jassy, who reportedly named it “Bend The Curve.” TECHBOOK has asked Amazon for confirmation but has yet to receive a response. The goal was to streamline many offerings by the end of 2024. Each product requires its own page, which is managed in the cloud–a process that consumes significant resources, especially money.
Therefore, Amazon decided to remove about 24 billion of these product pages. This means Amazon deleted roughly one-third of all products. The focus was reportedly on the so-called ASIN numbers (Amazon Standard Identification Number).
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Major Cleanup Streamlines Offerings
While Amazon saved money with “Bend the Curve,” that’s just one aspect. The cleanup is likely to benefit customers as well.
Amazon reportedly targeted mainly “unproductive items” and their associated product pages. These are goods whose pages haven’t been updated for more than two years or that suppliers can no longer deliver due to lack of stock. Amazon also purged incomplete or faulty product pages.
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Furthermore, since 2024, Amazon has also blocked new listings from notably underperforming seller accounts. This affects those who haven’t sold anything in the previous 12 months. So far, the shipping giant has withheld more than 100 million products.
Cost Savings Due to High Expenses
According to the report, the company saved up to $22 million in operating costs for servers through this action. Another round is planned for 2025, with expected savings of up to $36 million.
However, in light of total expenses, this isn’t much: In 2025, costs for the AWS cloud infrastructure alone are expected to reach up to $5.7 billion–an increase of 27 percent compared to the previous year.