September 27, 2026, 6:50 am | Read time: 2 minutes
Apple may soon take a new approach to fitness gadgets: Instead of another smartwatch, a small wristband without a screen is expected. However, the launch could still be several years away.
Apple Focuses on Less Rather Than More Technology
While smartwatches are gaining more features, Apple’s new fitness tracker is reportedly offering the opposite. Bloomberg has insider information that the company is working on a wristband without a display, focusing solely on collecting fitness and health data.
The device would forgo a screen for messages, music, or other smartphone functions. Instead, it collects data such as steps, sleep information, and other health metrics. The data is then transmitted via Bluetooth to a smartphone app for analysis.
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Lighter, Longer Endurance, and Less Distraction
The absence of a display would have several practical advantages. The wristband could be lighter and more compact than a smartwatch and would require less energy for a glowing display, potentially allowing for longer battery life.
The concept could be particularly interesting for sleeping. Those who don’t want to wear a smartwatch at night could still track their sleep data. Users who prefer a classic wristwatch wouldn’t have to give up fitness functions. Another advantage: There’s no display constantly tempting a glance at the wrist.
Apple Targets a Growing Market
With such a product, Apple wouldn’t be inventing a completely new concept. Companies like Whoop have been offering fitness bands without displays for years. Google has been in this field since May 2026 with the Fitbit Air. Garmin, Amazfit, and other manufacturers also have similar devices in their lineup. Even smart rings like the Oura Ring follow a similar approach: capturing health data as unobtrusively as possible.
If Apple does enter this market, it could have a noticeable impact on competitors. For example, after the plans became known, Garmin’s stock came under pressure, while Apple’s stock rose. When Apple’s fitness tracker will actually be released is still uncertain. Insiders apparently expect a launch no earlier than 2028.