Google Plans New Fitbit Tracker Without Display for 2026

April 18, 2026, 2:26 pm | Read time: 2 minutes

For a long time, Fitbit released little that was new. Now, there are growing indications that Google wants to give the brand more prominence again and seems to be adopting a different concept.

After Google’s acquisition of Fitbit, the brand name remained relatively quiet. Instead of regularly showcasing new trackers, the company mainly integrated Fitbit features into Pixel Watches. According to a report from “Bloomberg” citing anonymous insiders, a new step appears to be on the horizon: A fresh Fitbit tracker is expected to be released in 2026. The device will reportedly have no screen, setting it apart from many familiar models.

Stephen Curry Already Showcases the Device

The topic isn’t entirely without visible hints. U.S. basketball star Stephen Curry is already promoting the new Fitbit tracker on Instagram, without explicitly naming it. Nevertheless, such a device can already be seen there. While there’s still no official announcement from Google, there might already be initial promotional material featuring the new tracker.

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Familiar Concept Without a Display

The idea behind such a wristband isn’t new to the market. Whoop has been successful with devices that operate without a display. The band collects fitness and vital data, with analysis visible only in the connected app on a smartphone. The concept is complemented by an AI system that processes the collected health data and provides personalized insights. According to the report, Google is now aiming in this direction as well.

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Google Likely Adopts a Different Model

Despite the apparent similarity to the Whoop rival, the report notes a significant difference. With Whoop, users receive the wristband at no extra cost when they subscribe to the associated service. The new Fitbit device is expected to be different. According to the report, you must first purchase the tracker and then subscribe to a Fitbit Premium membership to access all features. Without this subscription, only basic functions will be available. The cost of the wristband and the subscription price are not yet known. However, the report states that Google’s AI Gemini will play a central role in the new product.

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The article does not specify the exact tasks the artificial intelligence will undertake. There has also been no official unveiling of the tracker yet.

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