October 21, 2026, 2:28 pm | Read time: 2 minutes
Nvidia CEO Jensen Huang sees Europe on the brink of an AI boom. At the GTC 2026 in Berlin, he presented billion-dollar plans and new technology but had to interrupt his keynote due to protests.
Nvidia Bets on Europe’s AI Economy
According to Jensen Huang, Europe has a good chance of becoming a major hub for artificial intelligence. During his appearance at the Berlin Tempodrom, the Nvidia CEO highlighted his company’s close ties to Germany. He named Audi, Mercedes, and MediaMarkt as partners or customers.
The focus was on Huang’s vision of an “AI economy.” Companies should not only use AI in the future but also develop applications and products themselves. About ten billion U.S. dollars are to be invested for this purpose. Huang sees great opportunities for Europe’s chemical industry and medical research. He does not share the concern that AI will be a job killer. Instead, the technology could create new job opportunities.
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The AI Data Center Fits in a Container
Nvidia also demonstrated what the necessary infrastructure could look like. Huang introduced the “Rubin DSX POD,” a complete AI data center in container format. Companies could deploy powerful AI technology where the corresponding computing capacity is needed. Nvidia sees potential applications in various industries.
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In addition, Huang showcased the more practical side of the technology. Small robots moved across the stage and responded to voice commands. They were programmed using “RTX Spark” notebooks, developed by Nvidia in collaboration with Microsoft. With this demonstration, Huang aimed to show that such AI applications will become accessible to more companies and people in Europe in the future.
Protests Interrupt the Nvidia Keynote
The presentation did not go without disruption. Protesters interrupted Huang during his keynote. The Nvidia CEO addressed the protest and announced plans to speak with those involved later. The demonstrators were then escorted out of the hall.