May 28, 2026, 3:28 pm | Read time: 2 minutes
LG is reportedly facing a major restructuring. This could even involve the future of its TV business. There is talk of a possible sale of the division to the Chinese manufacturer Hisense. Although LG has denied specific sales negotiations, the reports are attracting international attention. After all, LG remains one of the most well-known TV brands worldwide and is particularly important among OLED TV manufacturers.
Competition in the TV market has recently intensified significantly. Chinese manufacturers such as Hisense and TCL are gaining more and more market share. They often offer their devices at lower prices while simultaneously improving the technology of their TVs.
Chinese Manufacturers Put Pressure on LG
For LG, the situation is becoming more difficult. The company’s market share is said to have recently been only around ten percent. At the same time, LG is losing important advantages in manufacturing costs and supply chains. The background is the withdrawal from large LCD panel production.
Additionally, there appears to be another problem in the TV business. Profit margins are said to have recently been only one to two percent. This makes the business significantly less lucrative for the company.
According to a report by the Korean portal “EBN,” LG and Hisense managers recently met in Beijing. The discussions reportedly involved possible restructuring at LG. A potential sale of the TV business was also a topic. Market share figures come from the market researchers at Omdia.
Hisense Could Significantly Grow
For Hisense, a possible acquisition of the TV division would be a major step. The Chinese manufacturer has been growing strongly for years and is now active not only in the budget TV segment. The company is also expanding its position in large mini-LED and premium TVs.
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Whether LG will ultimately sell its TV division remains uncertain. So far, there is no confirmation. However, it is clear that the global TV market is changing significantly. Even well-known traditional brands are increasingly coming under pressure.