January 7, 2026, 4:37 pm | Read time: 5 minutes

Samsung R95H – Micro-RGB as the New Flagship

“COMPUTER BILD” (part of Axel Springer, like TECHBOOK) is on-site at CES and was able to get an overview of Samsung’s TV plans for 2026.

With the R95H, Samsung is introducing Micro-RGB to the TV market for the first time in 2026. Instead of traditional Mini-LEDs, significantly smaller LEDs are used here. They are intended to provide extremely high brightness, strong contrasts, and full coverage of the BT.2020 color space. Samsung is also focusing on extensive AI features, including improved upscaling and object-based image processing, where individual image areas are specifically optimized. Visually, the R95H stands out with a nearly bezel-less Infinity Screen. Sizes from 55 to 130 inches are planned, with a market launch scheduled for spring 2026.

Samsung R90H and R85H – Micro-RGB for Broader Audiences

Below the R95H, Samsung is placing two more Micro-RGB models. The R90H and R85H also use the new technology, but with fewer LEDs and thus lower maximum brightness. The R90H is expected to be available in sizes from 55 to 115 inches, and the R85H from 55 to 100 inches. Both series could be priced and technically positioned slightly below the OLED models, offering an alternative for users who want high brightness but not an OLED panel.

Samsung S95H (S99H) – OLED Top Model

The OLED flagship for 2026 is internationally named S95H and sold in Germany as S99H. Samsung claims a peak brightness of up to 2,700 nits. This model directly competes with the LG OLED G6, which also focuses on particularly high brightness.

In addition to image quality, Samsung places great emphasis on aesthetics. The TV is framed and designed to look like an art object. All connections are moved to a Wireless One Connect Box, keeping the panel especially slim. Eight HDMI 2.1 ports and a refresh rate of 165 hertz are clearly aimed at demanding gamers.

Samsung S90H and S85H – OLED for Competition

The S90H forms the second OLED tier in 2026. Technically, it resembles the top model but achieves lower brightness. Here, too, a highly anti-reflective surface is used. Samsung positions the S90H directly against the LG OLED C6. An S85H has not yet been introduced but is considered likely to remain present in the entry-level OLED segment and compete with LG’s B series.

Samsung QN80H and QN70H – New Neo-QLED Generation

In the Neo-QLED TV segment, Samsung plans two new models, the QN80H and QN70H, as successors to the previous F series. Both continue to use a Mini-LED backlight and are expected to offer a balanced combination of image quality and price with 100-hertz panels. Specific technical details are still pending.

Rumor has it that Samsung has also secured the brand names Neo mini LED, Neo Micro RGB, and Neo UHD. It is therefore possible that the manufacturer will rename or at least further differentiate its existing Neo-QLED line from 2026. Whether and how this will happen is still open.

Samsung QN990H – 8K Remains a Topic

While other manufacturers are increasingly withdrawing from the 8K segment, Samsung is sticking with it. A new 8K flagship, the QN990H, is set to appear in 2026. Samsung has not yet provided details on features, sizes, and prices.

More on the topic

After LG's Exit 8K TVs in Crisis–Only One Manufacturer Left in the Market

Techbook Basics QLED, 8K, HDR, Micro-LED: What Do These TV Acronyms Mean?

The Frame and The Frame Pro – TVs as Art Objects

Both The Frame and The Frame Pro will be revamped in 2026. Both models will receive a Wireless One Connect Box to enable wall mounting without visible cables. The regular The Frame continues to use QLED technology and will be available in 43 and 50 inches. The Frame Pro, on the other hand, uses Mini-LED backlight, offers higher brightness and contrast, and will be available in sizes from 55 to 85 inches. The concept is complemented by access to several thousand digital artworks.

Conclusion – Samsung’s TV Strategy for 2026

In 2026, Samsung will consistently focus on differentiation. Micro-RGB is set to establish a new class of image quality, OLEDs are becoming brighter, faster, and more design-oriented, and wireless connectivity solutions are featured in almost all premium models. At the same time, Neo-QLED and 8K remain part of the portfolio. Whether Micro-RGB will indeed become the next big TV standard and how the new devices will fare against the competition will have to be shown by independent tests. What is clear, however, is that Samsung aims to significantly shape the TV year 2026.