June 18, 2026, 9:39 am | Read time: 2 minutes
A sealed copy of “Super Mario Bros.” has reached a new high value at auction. The rare NES game fetched around $3 million. This significantly surpassed the previous record, which had been $2 million since 2021. That, too, was an unopened edition of the Nintendo classic.
Why This Copy Is So Special
“Super Mario Bros.” is among the most successful video games ever. Many copies are likely still stored in basements or attics today. However, the extraordinary sale price is not just due to the game itself but to the unique features of this particular copy.
According to Heritage Auctions, the game cartridge was kept untouched for about 40 years in a so-called Control Deck NES Bundle. These are complete packages that include the console, necessary cables, two controllers, and a game. Additionally, the auctioned copy is from the second production series and features a special glossy sticker on the packaging.
Experts say that no one has yet publicly auctioned this exact variant with the sticker in unopened condition. Only three copies are known worldwide.
Pokémon Cards That Are Worth a Fortune
This iPhone is now worth real money
High Rating for Condition and Originality
For collectors, the condition of an item is crucial. That’s why Professional Sports Authenticator (PSA) examined the auctioned game. The U.S. company evaluates the authenticity and condition of various collectibles.
Also of interest: How Super Mario Lost One of Its Most Famous Features
The copy received a rating of 9.6 out of 10 possible points. Additionally, PSA awarded it an A++ designation. This note refers to the original sealing with the glossy sticker. Later versions were instead shrink-wrapped in plastic.
Criticism of Such Record Auctions
As the online magazine “WinFuture” reports, there are ongoing discussions surrounding such auctions. Critics accuse some appraisal companies of artificially inflating prices through intensive media work and agreements.
Among those affected by these allegations is Wata Games, a company specializing in video game appraisals. The firm is currently facing a lawsuit. Heritage Auctions, the auction house behind the record sale, denies the accusations. The company regularly auctions collectibles such as trading cards, video games, or coins and traditionally works closely with the appraisal company.