March 9, 2026, 8:20 am | Read time: 3 minutes

InterPositive was founded with a clear mission: New technologies should protect and expand creative possibilities, not replace them. Netflix seems to share this vision. With the acquisition, Netflix is now investing specifically in AI tools that put filmmakers at the forefront.

Ben Affleck Becomes Adviser

According to the U.S. industry magazine “Variety,” no financial details of the deal were disclosed. However, it is certain that the entire 16-member team of InterPositive will join Netflix as part of the acquisition. Ben Affleck will also serve as a senior adviser to the company and oversee the technology’s development. There are no plans for commercial marketing of the tools on the open market. Instead, the technology will be made available to Netflix’s own creative partners.

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What the AI Company Is About

According to Affleck, he began focusing intensively on the early use of artificial intelligence in production in 2022. As a director and actor, he quickly recognized the limitations of existing models. They were not designed to capture the “nuances of filmmaking,” such as changing lighting conditions, lens distortion, or unpredictable challenges on set. Most importantly, he felt they lacked the human judgment that matures over decades and shapes creative decisions.

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Together with a team of engineers, researchers, and creatives, Affleck developed his own approach. They created a proprietary dataset that simulates real production conditions. The goal was to establish a workflow that accurately captures on-set processes and speaks a language that cinematographers and directors understand.

The team trained the first model to understand visual logic and editorial consistency and to consider typical production problems like missing shots or incorrect lighting. Crucially, the systems focus on film techniques, not performances, and include deliberately built-in constraints to protect creative intent.

What This Means for Netflix Customers

Affleck emphasizes that the technology is not meant to replace creatives. Artists will continue to make all creative decisions. Netflix points to its experience in the “responsible application and scaling of technology” and sees the merger as a logical next step in a development that ranges from the transition to sound film to digital cameras and motion capture to virtual production.

AI tools could make filming easier and more efficient, reduce reshoots, and make effects look more realistic. Productions could be completed faster, and budgets could be used more effectively. However, since AI is intended to function as a background technology rather than a creative replacement, subscribers are unlikely to notice significant changes.

In the worst-case scenario, AI could primarily become a cost-cutting tool, with programs making more decisions than creative people. This could lead to interchangeable, highly calculated content over time, weakening quality, diversity, and trust in productions. Whether Netflix will fundamentally change as a result remains to be seen.