August 15, 2025, 1:42 pm | Read time: 3 minutes
Paramount+ is still trailing behind competitors like Netflix and Prime Video. But that could change in the future, as Paramount+ is set to receive creative reinforcement from the makers of “Stranger Things.”
This is currently reported by the well-informed U.S. industry magazine “Variety.” According to them, brothers Matt and Ross Duffer are already in “advanced” negotiations with the storied film studio, which was recently acquired by Skydance. If the deal succeeds, Paramount+ could benefit from the “Stranger Things” creators in the long run.
“Stranger Things” Reunion at Paramount
According to the report, the Duffers are set to develop exclusive films and TV formats as part of the new deal. While the main focus will be on big blockbusters, fans can also expect new series.
The move to Paramount would reunite the brothers with Cindy Holland, the new head of streaming on site. Holland was previously employed at Netflix and was instrumental in the creation of “Stranger Things”—she was the one who gave the hit series the green light for production.
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How Paramount+ Could Benefit from “Stranger Things” Creators
According to the report, the potential deal is primarily about luring the Duffers away from Netflix. However, the involvement of Cindy Holland and her shared experience with the brothers inevitably makes the streaming business a central aspect.
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If a contract is finalized, fans can expect exclusive new series from the “Stranger Things” creators on Paramount+. And if these generate as much buzz as the Netflix hit, it could bring many new subscribers to the streaming service. The planned films are an added bonus. Although Paramount has strongly committed to the cinema business, it’s conceivable that the Duffers’ new works will come to Paramount+ after their theatrical release.
What About Netflix?
Netflix could lose some of its most important creative minds. On the other hand, it has impressively demonstrated with series like “Squid Game” that it is now broad enough to achieve massive hits elsewhere.
And at least for the foreseeable future, Netflix customers will still enjoy some highlights from the Duffers. This includes the final “Stranger Things” season, an animated prequel, a spinoff, and two entirely new series unrelated to the known Upside Down universe.