May 10, 2025, 1:59 pm | Read time: 3 minutes

After about 12 years, Netflix is saying goodbye to the current design of its TV interface. The new user interface aims to not only look more modern but also help users find suitable content more quickly. The mobile app is also getting new features, including AI search and a vertical video feed.

Modernized TV Design with Improved Navigation

According to Netflix, the redesign for the TV interface will be rolled out gradually worldwide starting May 19 over the coming weeks and months. It will be significantly tidier and easier to navigate. Currently, users have to scroll down extensively to view all sections of the homepage. The list within sections also requires lengthy horizontal scrolling. Netflix aims to change this with the redesign.

Content will be displayed larger and more prominently, and while navigating through titles, additional information, such as short descriptions or awards, will appear directly in the preview window. The changes are intended to make relevant content more quickly accessible, according to the streaming provider in its announcement video:

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The centerpiece of the redesign is the improved navigation. Netflix has replaced the previously left-placed menu bar with tabs like “Movies,” “Series,” and “Newly Added” with a central shortcut bar at the top. This allows direct access to series, movies, games, and the new “My Netflix” menu, which includes the personal watchlist, continue-watching section, and reminders. Users can also return to the start menu at any time using the back button on the remote.

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Improved and More Personalized Recommendations

The provider has also adjusted the recommendation system. With the redesign, Netflix offers personalized content suggestions that respond more dynamically to a user’s current behavior and interests in real time.

Recommendations on the homepage dynamically adapt based on which trailers users have watched, search terms they’ve entered, or titles they’ve rated or viewed. The goal is to consider not only long-term preferences but also short-term moods and interests of subscribers.

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Netflix App with New Search and Vertical Video Feed

Netflix is also revamping the mobile view and giving its app a redesign. On iOS, the company has been testing an AI-based search for some time. With the redesign, it is accessible to all Netflix users and can be activated and tried out upon request. It allows users to search for content in natural language, with inputs like “I want to see action, but not too many explosions” or “Show me heartbreak with lots of tears.” According to Netflix, the recommendations are based on a model from OpenAI and collected user data.

Netflix is also testing a vertical feed with short video clips from movies and series for the app. Users can start the full content with a tap, add it to their watchlist, or share it with others. This feature is inspired by social media formats like TikTok or Reels, while the content itself remains in the classic landscape format.