April 22, 2026, 3:46 pm | Read time: 2 minutes
The German Football Association is expanding its media offerings and entering the pay-TV market. Under the name DFB.TV, a dedicated channel is being launched, specifically targeting soccer enthusiasts. Despite many existing TV and streaming services, the association apparently sees further potential for additional content related to the sport.
The new offering will be accessible in several ways. Distribution is planned through partners such as DAZN, HD+, Vodafone, and Zattoo. Additionally, the association is launching its own app, DFB.TV+, which allows users to follow both the linear program and stream content on demand.
Costs and Concept of the Offering
Content-wise, the channel focuses on competitions and leagues whose broadcasting rights have not yet been allocated. Starting May 23, users can already watch live games from the Final Day of Amateurs, complemented by a suitable supporting program. Broadcasts of junior national teams and the 2nd Women’s Bundesliga are also planned. Summaries of major competitions are part of the offering, including the DFB-Pokal for men and women, the 3rd League, and the Google Pixel Women’s Bundesliga.
Access to DFB.TV requires a subscription. The monthly price is 5.99 euros, while the annual subscription costs 59.99 euros. The DFB is focusing on content that has previously been only partially available. The offering is being developed in collaboration with Sportainment.
In addition to live games, supplementary content is a focus. This includes cup draws and features on the history of the association. The goal is to provide viewers with more insights into soccer.
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Reports on the World Cup
Another focus is the upcoming soccer World Cup. While the games themselves will be broadcast by ARD, ZDF, and Telekom, DFB.TV will additionally report from the “German House of Soccer” in New York. This venue serves as a meeting point for fans and soccer personalities during the tournament. Public viewing, show events, and other activities will take place there.
How the new offering will develop in competition with established providers remains to be seen. The market for soccer broadcasts is considered highly competitive, and reactions from other platforms are still pending.