August 21, 2026, 2:17 pm | Read time: 2 minutes
In Russia, “Spider-Man: Brand New Day” is filling theaters–even though the film isn’t officially licensed there. Operators are using a curious trick to show the Marvel hit anyway.
Since August 20, “Spider-Man: Brand New Day” has been playing in numerous Russian cinemas. The twist: Sony Pictures is not officially distributing the new Marvel film there. After the start of the Ukraine war, the company suspended its movie releases in Russia. Nevertheless, demand is reportedly enormous. According to media reports, many screenings were nearly sold out. At times, more than 20 showings per day were scheduled.
Fans sometimes have to dig deep into their pockets for a movie visit. Prices are said to range between 400 and 8,000 rubles–equivalent to about 83 euros. However, it is unclear why there are such extreme price differences and for which seats the highest price is charged.
How the Film Hits the Screen
Operators apparently use a trick: “Spider-Man” is not offered as the main feature. Instead, a Russian short film is officially on the program, while the Hollywood blockbuster is shown as a free bonus. On paper, payment is only for the Russian work.
This method is not new and is reportedly used by several cinemas. The Marvel film regularly appears in Russian schedules alongside domestic short films. This allows operators to show the popular Hollywood movie, even though a regular license for the release is missing.
Also interesting: “Spider-Man: Brand New Day” with the most successful opening
Piracy Becomes a Lucrative Business
This approach is not legal. At the same time, the handling of Western films in Russia sometimes receives political support. Security Council Deputy Dmitry Medvedev had already called in 2023 for Western content to be downloaded and used for free through pirate offerings. Kremlin spokesman Dmitry Peskov subsequently backed this stance.