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WhatsApp Message from Amazon? Here’s What’s Behind It

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Amazon is currently contacting users via WhatsApp. Photo: Getty Images
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November 24, 2025, 4:30 pm | Read time: 2 minutes

For some time now, companies have been able to contact customers via messaging services. Normally, this requires consent. However, the fact that Amazon is currently sending WhatsApp messages comes as a surprise to many. The company has already commented on this.

Surprising Messages from Amazon on WhatsApp

It has been known for some time that companies are now also on Meta’s popular messenger. As a user, you can follow them if you wish and get updates on new offers this way. However, users are currently also receiving messages from Amazon on WhatsApp–much to their dismay.

On the internet, screenshots from consumers contacted by Amazon via WhatsApp are piling up. It quickly becomes apparent that the messages seem to arrive without prior notice or consent. There are examples in both English and German-speaking areas where people are outraged by this practice. Among other things, one user accuses WhatsApp of allowing big brands like Amazon to send out Black Friday ads:

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What Amazon Says About It

At least the unexpected WhatsApp messages from Amazon are not part of a new phishing campaign. The sender channel has a blue-and-white checkmark and is verified. But why is the online giant sending ads this way at all? TECHBOOK inquired and received the following statement:

“We have started a small test where we send selected customers order status updates and our latest offers and deals via WhatsApp. We know WhatsApp is a popular communication channel, and we will continue to listen to our customers’ feedback. Customers participating in this test can opt out of receiving further messages at any time.”

Amazon spokesperson

How to Turn Off Amazon Messages

So, it is a “small” test, which is presumably only temporary. However, there are no further details on the scope and duration. Amazon itself refers to its own communication settings, where you can change your preferences for such promotional notifications.

Alternatively, you can simply reply with “STOP” to one of the Amazon messages. That should suffice to unsubscribe. If you want to be completely sure, you can also block the retail giant directly: Just click on the three dots in the top right corner of the chat window and select “Block.”

This article is a machine translation of the original German version of TECHBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@techbook.de.

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