October 6, 2026, 6:18 am | Read time: 2 minutes
A selfie is all it takes, and ChatGPT shows how new clothes might look on your body. With this new feature, OpenAI is further developing its chatbot into a shopping platform, targeting Google, Amazon, and Pinterest.
Virtual Fitting Directly in the ChatGPT Chat
OpenAI is expanding ChatGPT to include a digital fitting room for clothing and accessories. Users upload a selfie or a full-body photo. The AI then creates an image showing how a selected product might look on their body.
The feature is integrated directly into the shopping results. If you find an interesting piece of clothing, you can try it on virtually with the click of a button. Alternatively, screenshots of products can also be uploaded. Additionally, ChatGPT helps with outfit assembly, saves favorites, and suggests suitable alternatives to found items.
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Competition from Google, Amazon, and Zalando
With this new offering, OpenAI is not entering an entirely new market. Google already offers virtual fittings in its shopping search. Amazon has been using similar technologies for years, such as for shoes and other products. Zalando also works with digital avatars to better illustrate clothing fit for customers.
The key difference lies in the integration of functions. ChatGPT combines product search, style advice, outfit recommendations, and virtual fitting in a single application. Users can even upload photos of celebrity looks and get suggestions for comparable products.
Convenient, but Not Without Risks
Despite the impressive results, OpenAI warns against inflated expectations. The generated images are merely simulations and do not guarantee that a garment will actually fit or look the same as in the AI image.
Data protection also plays an important role. Uploaded photos can be used for AI training unless users object to this use. Experts also advise caution when shopping online: Criminals are increasingly using AI to automate attacks on online shops. Therefore, secure payment methods and careful handling of personal data remain important.