Rita Deutschbein Managing Editor

June 29, 2022, 1:50 pm | Read time: 2 minutes

According to a report by CNBC, the “Prime Fall” is expected to take place in the fourth quarter, specifically in the fall. It would be the first time Amazon holds two Prime Days in one year. Although an exact date has not been set, the second Amazon Prime Day is expected to occur sometime in the fall.

Second Amazon Prime Day in the Fall

This would mean several shopping events would pile up in the fourth quarter. For example, there’s Singles Day on September 11, Black Friday on November 25, and Cyber Monday on November 28. All three dates are not only marked in red on Amazon’s calendar but also by other (online) shops that use these days to promote special offers. Therefore, it’s somewhat surprising that Amazon wants to launch another Prime Day in the fall, precisely during this period.

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Unlike the mentioned shopping events in November, Amazon holds the Prime Day exclusively. For the online retailer, it’s a good opportunity to sign up new Prime subscriptions, as this is a prerequisite to access the offers. Although Amazon has not officially confirmed the second Prime Day in the fall, the company has reportedly already started informing merchants about the “Prime Fall,” according to CNBC.

The information message reportedly states: “The Prime Fall Deal Event is a Prime-exclusive shopping event taking place in the fourth quarter.” “Submit recommended lightning deals for this event to have a chance for your offer to be selected!”

More on Prime Day in July:

• Amazon Prime Day 2022: Pre-Offers Have a Catch
• Over 30 Free Games on Amazon Prime Day

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Amazon Aims for Higher Revenue

The reason Amazon might hold another Prime Day in the fourth quarter is simple. The company’s growth rates were at their lowest in April since the dot-com bust in 2001. Amazon is therefore fighting for every customer.

Given the inflation in many core markets, rising prices for services like Amazon Music, and likely soon Prime, it’s not easy to persuade customers to sign up for a Prime subscription or make expensive purchases. Thus, the second Prime Day in the fall could be seen as a good incentive by Amazon.

Source

• CNBC