August 31, 2026, 9:19 am | Read time: 2 minutes
John Ternus is facing perhaps the most important step of his career: On September 1, 2026, he will take over the leadership of Apple, succeeding Tim Cook. The current head of hardware is considered a recognized tech expert–but is that enough for the top position at one of the world’s most valuable companies?
A Man from the Second Row
John Ternus is far less known than Tim Cook or his predecessor Steve Jobs. The 51-year-old does not seek the spotlight. After studying mechanical engineering at the University of Pennsylvania, he joined Apple in 2001. In product design, he worked on devices such as the iMac G4 and the aluminum PowerBook.
During this time, Ternus worked closely with design chief Jony Ive. While Ive developed spectacular designs, Ternus focused on their technical implementation. His career progressed steadily: In 2013, he became vice president of hardware development, and in 2021, he took over the entire hardware division.
Also of interest: How the iPhone Ultra performs in early tests
Tim Cook Steps Down: Apple to Get New CEO
Apple’s Top Employees Are Leaving
From AirPod to iPhone
In this role, Ternus was responsible for numerous important Apple products. AirPods, Mac and iPad models, and later the iPhone were part of his portfolio. In 2020, he took on additional responsibility for Apple’s smartphone division before becoming head of hardware a year later. The Apple Watch also fell under his purview.
At the same time, Apple increasingly made him the public face. At the WWDC developer conference, Ternus presented new products and appeared before the audience more frequently. In 2026, he introduced the MacBook Neo. Shortly thereafter, the decisive news followed: Ternus will succeed Tim Cook at the helm of Apple.
Now It Gets Serious for Ternus
On September 1, a completely new phase begins for the hardware expert. Cook is moving to the position of chairman of the board after 15 years as Apple’s CEO. Ternus must now prove that he can not only develop technical products but also lead a global corporation.
The pressure is likely to be particularly high when it comes to artificial intelligence. Apple Intelligence and Siri are considered laggards compared to competitors’ offerings. Ternus must quickly demonstrate where Apple should head. His first major test could be the next Apple keynote. There, it’s not just about new devices for him–it’s about whether he can also provide Apple with a convincing vision for the future.