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Xiaomi Tag Launches Unexpectedly–A Challenge to Apple’s AirTag?

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Xiaomi introduces the Xiaomi Tag, a new Bluetooth tracker for iOS and Android. Photo: Getty Images
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February 28, 2026, 11:47 am | Read time: 2 minutes

Xiaomi has unveiled its first proprietary Bluetooth tracker earlier than planned. The device was originally set to be presented ahead of the Mobile World Congress 2026 on February 28. However, after many details leaked online, the manufacturer moved up the announcement.

Through the messaging service X, formerly Twitter, Xiaomi released an official image and technical specifications. The device, simply named Xiaomi Tag, is now also listed in the official Mi Store.

With the new tracker, Xiaomi aims to reach both Android and Apple users. According to the product page, the manufacturer is taking a dual approach. This means the Xiaomi Tag supports different tracking networks but can only connect to one at a time.

A Tracker for Two Worlds

The Xiaomi Tag can be located either through Apple’s “Find My” network or Google’s Find My Hub. Both services help locate lost items like keys or backpacks. However, you must choose one of the two networks during setup. Simultaneous operation in both systems is not possible. This approach is also known from other cross-platform trackers like the Ugreen Finetrack Duo.

For power, Xiaomi relies on a traditional button cell. This battery is expected to last up to twelve months and can be easily replaced. There is no built-in rechargeable battery. Tracking is done via Bluetooth 5.4, a wireless standard that connects devices over short distances. In “Lost” mode, NFC is also available, but only within Apple’s “Find My” network. NFC is a technology that allows data to be transferred wirelessly over very short distances, such as when someone taps a found tracker with their smartphone.

Also of interest: What You Should Know About the Smartphone Manufacturer Xiaomi

No UWB Technology Onboard

Like many other Bluetooth trackers, the Xiaomi Tag does not include Ultra-Wideband technology, or UWB. This technology enables particularly precise location tracking over short distances, as used in Apple’s AirTags. Without UWB, the positioning is less accurate. Nevertheless, the tracker should be easy to find. An integrated buzzer emits an audible signal at the push of a button. Additionally, an accelerometer is included.

There is no official confirmation of the price yet. Mentioned are 17.99 euros for a single tracker or 59.99 euros for a four-pack. This would place the Xiaomi Tag significantly below Apple’s AirTags. However, compared to other trackers without UWB, the price is higher. The Ugreen Finetrack Duo is available in a four-pack for around 30 euros.

This article is a machine translation of the original German version of TECHBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@techbook.de.

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