May 9, 2026, 1:44 pm | Read time: 2 minutes
Apple is apparently no longer working on its planned iPad Ultra. The device was intended to be a foldable hybrid model that would replace both a tablet and a laptop. According to reports, the project is currently not being pursued internally.
According to “MacRumors,” the background is weak sales figures for the current iPad Pro models and an overall declining demand in the high-price segment. The company is responding to a trend showing that particularly expensive devices are currently less in demand.
Technical Hurdles and High Costs
The planned iPad Ultra was envisioned as an especially large device with a 20-inch screen and was supposed to feature an OLED display. However, this size also brought significant drawbacks. With a weight of around 1.6 kilograms, the device would have been heavier than many current MacBooks.
At the same time, the price would likely have been well over 3,000 euros. This combination of high weight and very high costs would have made the device unattractive to many users. Thus, the concept faced not only technical challenges but also economic concerns.
Also of interest: Apple raises the starting price for Mac mini to nearly 1,000 euros
Other Devices Remain in Development
While the iPad Ultra has been halted for now, Apple continues to pursue other projects. This includes a foldable iPhone, as well as a MacBook with a touchscreen, both of which are reportedly already in development. Both devices could hit the market as early as 2026. The iPad, however, is not currently a focus.
Apparently, the concept was too ambitious to continue under current market conditions. Instead, Apple is focusing on products where demand is considered more stable.