July 16, 2025, 3:28 pm | Read time: 3 minutes
Anyone currently looking for a smartphone from Sony will have trouble finding the right model. Only one somewhat current device is available in online stores. This may signal the manufacturer’s withdrawal from the European market.
Only One Sony Xperia Model Available
The new Sony flagship Xperia 1 VII was released in June but is not yet available in Europe. The device cannot be found in Sony’s online store, nor with mobile providers or electronics retailers. Earlier Xperia models have also completely disappeared from shelves and retailers’ websites.
On the Sony site, almost all Xperia models are currently listed as “Out of Stock” or “Price Not Available.” For the latter, there is at least the option to get a list of distribution partners (Amazon, 1&1, Media Markt, etc.) via the “Buy” button. However, as TECHBOOK has discovered, the links either lead to a blank page or only open the partners’ homepages. Searching for “Sony Xperia” often yields no results or only models with severely limited quantities or regional availability. These are almost exclusively outdated models–such as the Xperia 10 V. The only somewhat current model is the Xperia 10 VI, which Sony launched in June 2024.
Is Sony Withdrawing from the European Market?
The sparse availability of Xperia smartphones suggests that Sony is planning a strategic shift for its European business. The Finnish portal “SuomiMobiili” received a statement from Sony providing insight into upcoming changes for customers–though the company remains very vague. In Finland, the Xperia 1 VII is currently unavailable. According to Sony, the focus is currently on online sales. The device is available on Amazon in “selected European markets.” TECHBOOK searched all European Amazon sites and found the Xperia 1 VII only on Amazon Netherlands.
In effect, Sony has already largely withdrawn its Xperia smartphones from the European market. Whether this is due to a strategic decision not to serve the market further or merely a restructuring of the online offering is currently unclear. A TECHBOOK inquiry on this matter remains unanswered. Nevertheless, Sony commits to ongoing technical and software support according to its own statements.
Also of interest: Why Sony Ericsson Smartphones Failed
Recently, Xperia smartphones have stood out mainly for their innovative camera technology and high-resolution 4K displays. Sony positioned its high-end models primarily as professional cameras and video monitors for its Alpha cameras. However, sales in the telecommunications division have been steadily declining for years, amounting to only about 1.6 billion euros in 2024–compared to a total revenue of more than 75 billion euros for Sony Corporation. In Germany, Sony had a market share of one percent with Xperia in March 2025.
Why Sony Ericsson’s smartphones failed
EU Introduces Mandatory Updates and Spare Parts Requirement for Smartphone Manufacturers
Last Chance for Updates! LG to Permanently Shut Down Smartphone Servers
Technical Issues with New Flagship Model
Recently, technical difficulties have also plagued the Xperia 1 VII. Users report crashes, spontaneous restarts, and even complete failures. Sony Japan has confirmed the issues and suspended sales for the time being. The company is currently working on a solution and advises users to back up their data and install software updates in the meantime.