June 11, 2025, 2:40 pm | Read time: 2 minutes
Siri was supposed to be the star of Apple’s intelligence showcase. However, at the WWDC25 keynote, the voice assistant was only mentioned in passing. Prior to the event, a well-known industry analyst had already hinted that a significant change was on the horizon.
Major AI announcements for iOS, iPadOS, and macOS were absent from Apple’s keynote on Monday. What was presented focused solely on Apple Intelligence—not Siri. Is this a sign that a major change is on the horizon?
Apple Continues to Work on Siri for Now
Renowned industry analyst Ming-Chi Kuo had shared his expectations ahead of WWDC25 in a post on X (formerly Twitter). Kuo speculated that Apple would focus more on artificial intelligence than on the new design language Liquid Glass. Nevertheless, he predicted that Apple Intelligence would not make significant leaps and, most notably, that Siri might be renamed.
Kuo was at least partially correct. The announced AI features largely build on existing ones, with few real innovations. His expectation that Apple would open its AI tools to third-party apps and services also came true. However, the WWDC25 keynote was entirely dominated by Liquid Glass—Apple Intelligence and especially Siri played only a very minor role.
Regarding Siri, Apple’s software chief Craig Federighi stated that the company continues to work on making the voice assistant more personal. However, new details are not expected until 2026. There was no mention of a renaming at the keynote.
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“It’s Time to Kill Siri”
Last year, Apple announced AI support for Siri, which was supposed to enable the voice assistant to process personal user context. The company demonstrated how Siri operates apps for users and performs actions. However, Federighi has now dispelled the rumor that this was merely “demoware” in an interview with The Wall Street Journal. In fact, the “Smarter Siri” was likely operational—but so flawed that it did not meet Apple’s high standards.
Siri has long been considered outdated compared to competitors from Google and Amazon. The prolonged delay of a significant upgrade threatens to tarnish the name completely. “It’s Time to Kill Siri,” headlines Wired—and more voices are echoing the sentiment.
Whether Kuo’s prediction about Siri’s future will come true will likely be revealed in the fall with the public launch of iOS 26. The outlook is bleak, however. Apple is reportedly working on a ChatGPT rival, as reported by Bloomberg. It is unlikely that this will appear under the tarnished name Siri.