July 3, 2025, 10:38 am | Read time: 2 minutes

Since the iPhone 11 was released in 2019, the Apple logo has been positioned in the center of the smartphone’s back. This is not just a design choice but also serves a practical purpose. However, the logo placement is expected to change with the upcoming iPhone 17 Pro.

Camera Bar Requires Logo Shift

The iPhone 17 Pro is expected to have a horizontal camera unit that spans the entire width of the upper back. This design necessitates repositioning the Apple logo, which is now set to be lower, centered between the edge of the device and the camera bar.

At least, that’s according to information from well-known leakers Majin Bu and Sonny Dickson. Majin Bu cites sources in the case manufacturing industry who have recently learned about the logo change in the iPhone 17 Pro. As a result, accessory production is largely on hold to find solutions for the new requirements.

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Impact on MagSafe Accessories

The logo shift on the iPhone 17 Pro also affects MagSafe accessories. Since it previously served as a visual guide for placing MagSafe accessories, the new position could cause confusion.

This is particularly problematic for transparent iPhone cases, which make up a significant portion of the market. Previously, the logo was centered within the magnetic ring necessary for MagSafe compatibility. With the new placement, however, the ring would cover the logo on the iPhone 17 Pro. Therefore, accessory manufacturers and Apple are reportedly working on a solution where part of the ring is removed to make room for the logo.

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This would ensure continued compatibility with MagSafe accessories—even if the magnetic hold might be slightly weaker.

The design is not yet final, and details regarding the logo position and MagSafe compatibility may change before the iPhone 17 Pro is released in the fall.