October 25, 2021, 1:32 pm | Read time: 2 minutes

According to a Forsa survey, Germans spend an average of four hours daily watching TV and two and a half hours on the internet. However, other factors also play a role in media usage.

Media Usage Reaches New Peak

Including phone, smartphone, radio, and games, “media usage reaches a new high of 13 hours a day after last year’s record,” reported the survey’s sponsor, Seven One Media. The increased media usage is characterized by “the growing variety of offerings and devices, as well as the ongoing impact of the coronavirus pandemic.”

Forsa surveyed 3,021 people aged 14 and older in March. “Particularly noteworthy is the continued growth in media consumption compared to the exceptional month of March 2020, when mass media usage first exceeded ten hours daily,” Seven One stated: “This year, a new peak of 637 minutes is achieved. Additionally, individual communication is included.”

TV Consumption Remains Unchanged

Four hours of TV consumption daily—this figure has remained virtually unchanged in recent years. Additionally, Germans now spend more than twice as much time on the internet as in 2015: According to the survey, they spend 149 minutes daily on online videos, surfing, social media, and online shopping. Radio accounts for another 100 minutes, music streaming and CDs for 46 minutes, and games for 45 minutes. Only 25 minutes are left for books, and just 14 minutes for newspapers.

Also interesting: Laptop, TV, smartphone, or tablet–which is most frequently used for streaming?

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“Due to the pandemic, people also significantly increased their phone calls, chats, emails, and video calls in 2021,” Seven One reported: The use of individual communication rose from 123 to 143 minutes daily. The simultaneous use of multiple media has become a fixed part of media consumption. “One in three frequently uses TV and the internet in parallel.”