June 30, 2025, 2:45 am | Read time: 2 minutes
A new tool is making waves in the world of mobile video production: Meta is launching an app called Edits, offering ambitious creatives and hobby filmmakers entirely new possibilities—regardless of platform boundaries. What’s behind this challenge to CapCut?
Meta’s subsidiary Instagram has launched the new video app Edits worldwide for iOS and Android. The app aims to simplify video editing and publishing, offering an alternative to the popular CapCut app.
All-in-One App for Mobile Video Editing
While uncertainty remains in the U.S. regarding TikTok and its associated video app CapCut, Meta is seizing the moment. Announced since January 2025, Edits is now officially available globally. The app targets content creators and hobby filmmakers who want to create and edit their videos independently of social networks.
As reported by “COMPUTER BILD” (part of Axel Springer SE like TECHBOOK), users can record and extensively edit videos up to ten minutes long. In a dedicated area, clips can be managed and enhanced with various effects, including AI-driven animations and predefined editing templates. Exports can be made directly to Instagram and Facebook or optionally without a watermark for other platforms.
Additionally, Edits offers analytical features: The app analyzes viewer behavior in real time, showing how long a video is watched on average and where viewers drop off. According to Meta, this information is intended to help optimize content strategically.
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Future Expansions Planned
Meta has already announced a range of new features for upcoming updates. These include so-called keyframes, which allow for smooth movements and effects. Additional AI tools are expected to make editing even more efficient. New fonts, animated texts, transitions, filters, and a royalty-free music library are also planned.
Another feature is also in development: Users will soon have the ability to share their projects directly with others—ideal for collaborative work. With this, Meta positions Edits not only as an alternative but as a potential new standard in mobile video production.