September 5, 2025, 6:33 am | Read time: 2 minutes
Instagram is finally responding to years of user requests by releasing its own app for the iPad. Instead of previous makeshift solutions, an optimized version is now available.
The new Instagram app specifically for the iPad focuses on Reels, the well-known short video format. These are prominently displayed right after launching the app–a deliberate move by Meta, as the majority of interaction now occurs through this format. Additionally, Stories can be found as usual at the top of the screen.
iPad App from Instagram with New Options
The iPad app leverages the strengths of the larger display, offering noticeable improvements for everyday use. The two-column layout makes posts appear more structured, content is easier to grasp, and important functions remain accessible. For users who regularly consume videos and images on Instagram, the app provides a much more pleasant display than the previous iPhone version. These adjustments show that Meta is now more focused on platform-specific usage scenarios–a move that many long-time iPad users will appreciate.
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The iPad app offers expanded options for the feed. With the new “Followed” tab, content can be sorted in multiple view modes. In addition to a general overview with recommended posts and Reels, there is a “Friends” mode that only shows mutually connected accounts. Additionally, a chronological feed is available, where new content appears first. Users can decide which of these variants should be used by default.
Optimized for Tablets
Meta emphasizes that the new app was specifically developed to take advantage of large displays. The goal is to create an entertainment experience that goes beyond the functions of the smartphone app. The Instagram app for iPad is available worldwide, free in the App Store, and requires at least iPadOS 15.1.