April 25, 2023, 11:36 am | Read time: 2 minutes
Apple is one of the biggest names in the tech market. But how many Germans actually use the products and services of the American manufacturer?
Especially in the smartphone sector, Apple is unavoidable. The company also produces its own notebooks, PCs, and tablets–all with its own software. Over the years, Apple has built a reputation for offering high-quality and, above all, powerful products that work excellently within its own system. However, this comes at a price, and Apple products are not exactly cheap. But how many users in Germany still rely on Apple products?
iPhone with a Significant Lead
For many, at least one Apple device or service is part of everyday life. And even though the American manufacturer is even more popular in other countries, it is also a serious heavyweight in Germany. This is also suggested by a recent analysis of data from Statista’s “Consumer Insights” survey.
When asked whether and which Apple product is present in German households, a full 32 percent reported owning and using an iPhone. These figures refer to the past year, 2022. This puts the Apple smartphone well ahead of other contenders. And even though Samsung sells more devices in this country, Apple customers are on average more satisfied with their iPhones. Therefore, the iPhone’s clear top position on the list is not particularly surprising.
Other Popular Apple Products in Germany
With 25 percent, the iPad also performs very well, as do Apple’s headphones, the AirPods and older EarPods. The MacBook and Apple Watch follow with 12 and 10 percent, respectively.
In general, it can be said that the hardware is used significantly more than other areas. However, the 10 percent who reported using Apple Music for music streaming is also noteworthy. Just behind, with 9 percent, is Apple TV+ as a video streaming service. With only 3 percent, the Apple HomePod ranks last in Germany. Although the company is currently trying to revive the line, it has so far met with moderate success.