July 14, 2025, 2:01 pm | Read time: 3 minutes
Starting July 31, Samsung will begin permanently deleting all accounts that have not been used for a certain period. Those who wish to retain their data and access must act promptly.
Unused accounts are a thorn in the side of manufacturers and service providers. Therefore, it is often common practice to delete them after a certain period of inactivity. Samsung has now announced such a measure. The company is currently informing its customers via email about the change.
Samsung Introduces Automatic Account Deletion
Samsung’s email includes a new policy for deleting inactive user accounts, which will take effect on July 31. It affects Samsung account holders who have not used their accounts for two years. They risk losing access and all stored content permanently unless they take action. Samsung advises customers as follows:
“To prevent your account from being deleted and to ensure the proper use of Samsung services, you must perform at least one usage activity on your account every twenty-four (24) months.”
Anyone who does not log into their account by the specified deadline will lose the account–without the possibility of recovery. However, Samsung will inform affected users via a notification to their email address. This measure only applies if the linked email address is still active. To be on the safe side, users should log into all Samsung accounts in a timely manner–including secondary accounts.
Some accounts are exempt from automatic deletion. These include registered family accounts, accounts with reward points, or those used for purchases on Samsung.com. Nevertheless, Samsung recommends that all users actively check their accounts. The manufacturer refers users with questions to the help center at https://help.content.samsung.com.
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These Samsung Services Are Affected
Anyone who owns a Samsung device typically has an account. This is required for a variety of services, including the Galaxy Store, Samsung Health, Samsung Cloud, SmartThings, Samsung Pay, and many others. The Samsung account synchronizes contacts, calendars, app data, photos, and backups, among other things. If such access is deleted, all content is lost–including purchased apps and payment data.
Read also: Using an Android Smartphone Without a Google Account
Samsung is following the example of other tech companies like Google and Ubisoft, which have been cleaning up inactive accounts for some time. The main reasons for this cleanup are increased data protection and IT security, as well as more efficient data management. According to Samsung, the measure also serves to comply with GDPR requirements for data minimization. Besides the security aspect, it is also about economic efficiency: fewer inactive accounts mean fewer resources for their protection and management. At the same time, the risk of hacker attacks through forgotten accesses with insecure passwords or without two-factor authentication is reduced.