February 23, 2023, 4:10 pm | Read time: 2 minutes
More and more smart TVs are displaying sponsored banners during programs or various applications, including LG TVs. Read on TECHBOOK how to turn off the annoying ads.
If you have an LG smart TV with the webOS operating system, you might be familiar with the issue: Sponsored banners appear in various applications, such as when accessing the homepage. This is particularly annoying on LG TVs when you have the full-screen view activated, as the ads take up a lot of screen space. TECHBOOK has experimented a bit and found out how to turn off the ads on LG TVs.
You can also learn how to generally disable ads on a smart TV in our TECHBOOK Basics video:
How to Turn Off Ads on LG TVs
To turn off the ads, access the settings on your LG TV. You can find these using the gear button on the remote control. First, select “All Settings” and then “General” to reach the “Additional Settings” menu. The “Advertising” sub-menu will lead you to the ad settings.
You’re almost there: You can now disable “Home Promotion.” This will replace the annoying, dynamic ad block with a static webOS banner, which you might find easier to get used to.
Also interesting: Smart TVs are becoming more capable–but be cautious with your data!
Some Ads Remain
Even though you can disable the pop-up sponsor blocks in the way described, unfortunately, you can’t completely eliminate ads on LG TVs. Users will still be informed about new movie releases and services they haven’t yet used. LG also reserves the right to highlight currently popular streaming content.
Read also: LG is launching perhaps the most unusual TV on the market
What Makes Smart TV Advertising So Attractive
More and more companies are investing in digital TV advertising. From a marketing perspective, it makes a lot of sense. Unlike traditional TV advertising, which potentially reaches the entire country (and thus viewers beyond the targeted audience), smart TV advertising drastically minimizes waste coverage. It specifically targets consumers who tend to have higher incomes and purchasing power and can be further customized, such as tailored to a desired catchment area. That’s why manufacturers don’t make it easy for their customers to turn off ads on their smart TVs, like the LG TV.