August 22, 2025, 9:57 am | Read time: 3 minutes
Samsung is expanding its mobile cloud gaming platform to Europe following its U.S. launch. In Germany and the United Kingdom, Galaxy users can already stream games directly from the cloud as part of a beta phase, without any installation. The Mobile Gaming Hub is also receiving a comprehensive overhaul.
The launch of the service in these countries comes about a year after the U.S. debut. Germany and the United Kingdom are the first, with more markets to follow. Samsung users can play popular games directly from the cloud on the mobile gaming platform, without needing to install them on their devices. This makes the service available even to users with limited storage space on their Galaxy devices.
Streaming directly from the cloud eliminates the need to download games or free up device storage, and updates and installations are no longer necessary. This allows games to be started immediately and played flexibly on the go.
New Gaming Hub for a Connected Gaming Experience
In addition to the actual game offerings, Samsung also announced a comprehensive redesign of its Mobile Gaming Hub. Users will be able to access a unified platform later this year. The goal is to create a more connected, intuitive, and personalized gaming experience on Galaxy devices.
The newly designed Mobile Gaming Hub offers a personalized user interface that adapts to individual gaming habits. AI-powered tools will also help discover suitable games or provide tips during gameplay. By integrating community features, Samsung aims to promote interaction with other players.
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Advertisers Also Set to Benefit
At the same time, Samsung is strategically positioning the platform as an attractive environment for advertisers and developers through its realignment. Collaboration with provider Moloco is expected to enable AI-powered performance advertising. For example, campaigns by SpinX Games have achieved a doubling of the 30-day ROAS (Return on Ad Spend).
With a revenue-sharing model of 80/20 introduced by Samsung earlier this year, developers receive 80 percent of the proceeds. This model also applies to games on the cloud platform and is intended to attract more partners to the Samsung gaming ecosystem.
Samsung Plans to Gradually Expand Mobile Cloud Gaming Platform
Samsung plans to make the service available in more European countries gradually. However, a specific timeline has not been provided. The company also intends to release additional details about the final version of the new Gaming Hub later in the year. The full presentation could take place at the Samsung Developers Conference at the end of October.
In the U.S., the platform has already proven to be an efficient distribution channel for game developers, according to Samsung. Thanks to cloud streaming, getting into the game is straightforward, and search and discovery tools are designed to help target and retain users over the long term.